Nu-Look Collision Donates $6,000 to Deserving Families for the Second Year in a Row

Jan 4, 2013

ROCHESTER, NEW YORK – Nu-Look Collision is donating $6,000 in Wegmans gift cards to deserving families in the Rochester area.  This is the second year in a row that the company has done this.  Nu-Look contacted BOCES of East Rochester with the idea to give $2,000 per family to three families.  The idea was to help these families out, not only around the holidays, but also over an extended period of time.

So Nu-Look Collision decided to buy Wegmans gift cards in $100 increments and distribute them once a week over a 20-week timeframe for each of the three families.  The giving started on December 21st this year, with the thought that the money could surely be put to good use right before Christmas...  either for groceries, a Christmas meal, or to use toward gifts.

“We know that many charitable organizations receive donations around the holidays, so we wanted to do more of an ongoing contribution that the families could benefit from over the next few months.  And we figured the Wegmans gift cards could go a long way to help out these families during a 20-week time period”, says Karin Thon, Nu-Look Collision’s Director of Marketing.

Nu-Look Collision worked closely with the staff at BOCES to come up with the plan.  BOCES thought of three families that could benefit from the money, due to various circumstances (financial and medical).  The money is being distributed once a week from December 2012 through April 2013.

About Nu-Look Collision Centers     

Nu-Look Collision is proud to celebrate over 30 years in business!  They started in downtown Rochester in 1981.  To date, Nu-Look has ten convenient locations in and around the Greater Rochester area (Downtown Rochester, Fairport, Henrietta, Irondequoit, Gates, Webster, Bergen, Canandaigua, Hornell, and their satellite location at Bob Johnson Chevrolet in Greece).  They employ over 115 people and perform collision repairs on approximately 11,000 vehicles a year. Nu-Look Collision Centers’ CSI rating (Customer Service Index) consistently places in the mid-high 90’s out of 100%.  They are also proud to announce that they are the winner of the Democrat & Chronicle Rochester’s Choice Award for Best Auto Collision Repair Shop for the last 11 consecutive years.